Flying #Volkswagen engineers shoot rainbows out of their ass in new SuperBowl ad!

As the Super Bowl draws closer, brands have begun ramping up their marketing efforts. The past few weeks have seen a barrage of teaser trailers sweeping across the Viral Chart. Now, with just a few days to go until the action kicks off, the big ad players have started to show their cards and from what we’ve seen so far, they’re a bit of a mixed hand.

Volkswagen is usually a pretty key player in the Super Bowl ad scene. Over the past few weeks the brand has released a series of 6 game day teasers, featuring teams of German scientists attempting to develop an algorithm for the perfect Super Bowl commercial. So as promised, we were expecting some kind of elaborate video concoction packed full of puppies, babies, supermodels and various other traditional viral clichés. However, what we were met with when Volkswagen unveiled its official ad earlier this week was somewhat less dramatic then we were anticipating.

The spot opens with a father trying to explain to his skeptical daughter why he’s so excited that his car just clocked up 100,000 miles. Apparently, every time a vehicle hits that magic number, somewhere in the world a German engineer gets his wings. Cut to the inside of a car factory, where workers suddenly start sprouting feathered appendages left, right and center.

Font: http://www.youtube.com/watch?v=ns-p0BdUB5o