How the sun sees you


This ad shows people what they looked like in ultraviolet, & wondered aloud if they wanted to put on some damn sunscreen already. Artist Thomas Leveritt used a specially equipped video camera to demonstrate the UV-blocking power of sunscreen to passersby in Brooklyn, New York. The effect was dramatic. A UV filter, it seems, can make you see sunscreen in an entirely different light .

Pd: This May Be The Most Convincing Sunscreen Advertisement We've Ever Seen

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